After almost a decade in neuroscience research, I've made a major pivot into the content marketing space. Now, I write both long and short-form blog posts and social media copy for a tech start-up. I'm looking for new opportunities to continue to grow my writing portfolio and help businesses execute effective content strategies.
Women living with uterine fibroids experience a range of physical symptoms. From mild discomfort to severe pain, fibroids take a toll on a woman’s body. For some women, the physical fibroid symptoms are not the only negative effects.
The connection between uterine fibroids and relationships is extremely important as well. Fibroids play a significant role in emotional and physical health within romantic relationships. For instance, women may feel less confident about their appearance. This dec...
People around the world are collectively pressing the pause button on life as we know it. These are unprecedented times. We’re all adjusting to the new normal.
It’s impossible to move forward with business as usual. Many brands have contingency plans for unforeseen events. Knowing how to quickly pivot and adjust is necessary in the best of circumstances. But how should businesses modify content strategies during a global pandemic?
Postpone events indefinitely? Avoid posting content altogether...
Businesses employ many techniques to develop successful marketing strategies. Paid ads, social networking, content marketing, visual media, and others are all part of a digital marketer’s toolkit.
Despite all of these tools, many marketers face a host of challenges.
Consumer habits change often. How do you identify, reach, and connect with your target audience?
Branding is key. How do you create a unique and sticky brand that resonates with your audience?
New MarTech software is constantly re...
You know why your business needs an audio marketing strategy. You know audio and voice technology drive business goals. But what makes a good audio marketing strategy?
A holistic audio marketing strategy includes more than one approach. From branded podcasts to voice tech optimized websites, here are five examples of good audio marketing strategies and the brands that are doing them well.
Voice Tech Optimization
There’s really no way around it – voice technology is a part of daily life. Over ...
Is Audio Marketing Right for Your Business?
Businesses have many digital marketing tools at their disposal. From email newsletters to the latest social media platform, the strategies are endless.
One of these tools–audio–is currently a front-runner in the race for the latest and greatest digital marketing strategy.
Audio marketing isn’t new, though. Businesses have been advertising on radio since 1922. Though audio marketing is resurging and evolving rapidly.
Sound is one of the most efficien...
When developing your content marketing strategy, you’ve undoubtedly focused on a number of success metrics to measure how your content is performing. From pageviews to bounce rate and average time on site these metrics drive how you evaluate content.
Good metrics coupled with keyword research and SEO efforts increase your search engine results page (SERP) ranking. Catchy headlines and intriguing meta-descriptions spark immediate interest leading to increased site traffic.
But once you get vis...
Odds are that in the past week, you used your smartphone’s voice assistant at least 14 times.
From setting up a calendar alert, creating an office shopping list, listening to podcasts on your daily commute. You’ve found a way to seamlessly integrate audio and voice technology into your daily routine providing you with a bit more ease.
Your potential customers are doing the same and are waiting to hear from you.
With more than half of all searches being done by voice, and the increasing rate a...
“Onje ti ready!”
My sister and I shout in our anglicized Yoruba to announce that the long day of cooking the family’s Thanksgiving meal has come to an end. The food is finally ready!
On the table, we see parts of a traditional American holiday feast with a glistening turkey serving as the centerpiece. The Thanksgiving standard sides of savory stuffing and sweet cranberry sauce make an appearance, while glasses of egg nog are at each of our place settings--a special request from yours truly.
Yes, downtown Manhattan is full of fancy restaurants and Brooklyn is a haven for trendy bohèmes, but Uptown residents would argue that New York City's cultural mecca is Harlem. There isn't another place in the city where you can hit up more than one Jimmy Jazz, purchase bootleg soul and R&B mixtape CDs, and get lessons on supreme mathematics from Five Percenters at the Allah School in Mecca all on the same avenue. Walk along 116th Street and listen to how the language switches from the French...
Going about business as usual may feel weird right now. But it’s not time to go radio silent. Learn how content marketing can help you genuinely and empathetically connect with your audience during a crisis: https://buff.ly/2S4zEyN pic.twitter.com/GArr8k0Ota
Voice technology permeates almost every aspect of our day-to-day lives. From discovering new businesses to buying things, we turn to assistants and smart speakers to make tasks easier. Implementing an #audiomarketing strategy for your business is an effective way to personalize the customer experience. Learn why developing an audio and #voicemarketing strategy should be high on your list of goals in 2020: https://bit.ly/3a2eNCK #digitalmarketing #voicetechnology #B2BSaaS #contentmarketing #b2...
Want to get ahead of the next big trend in #contentmarketing? Develop an audio and video marketing strategy. Learn why you need to utilize #voicetech for your business’s success: https://bit.ly/3a2eNCK #digitalmarketing #voicetechnology #audiomarketing #B2BSaaS #contentmarketing #b2bmarketing #voicemarketing
Creating interactive moments through content is key. It’s what encourages visitors to stay and explore your site. On the blog, we’re sharing four ways to increase time on site through user engagement. Learn more here: https://bit.ly/2PKrLNF #digitalmarketing #voicetechnology #audiomarketing #B2BSaaS #contentmarketing #b2bmarketing #voicemarketing #engagement #digitalmarketingmetrics
Driving tons of traffic to your site isn’t a problem. Getting visitors to stay and explore more content can be the tricky part. (can be tricky.) Perhaps you’re missing opportunities to engage? Here are some tips that will help increase time on site through user engagement: https://bit.ly/2PKrLNF #digitalmarketing #voicetechnology #audiomarketing #B2BSaaS #contentmarketing #b2bmarketing #voicemarketing #engagement #digitalmarketingmetrics